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Advertising on KONA Radio
KONA Radio is now on a commercial model!
Under our new licensing rules we are now allowed to run advertising on our audio
stream Starting in July 2010. This is welcome news to those who wish to support
our station and in turn generate traffic, name recognition and sales for their
businesses. Here's some background information on the station you'll want to
know:
Demographics: We serve two main audiences. Second Life and iTunes. Based on my
personal observations and interactions with my listeners the age range for my
typical listener is between 30 and 55 years old with slightly more women then
men. SL listeners are incredibly varied in their RL and SL interest, activities
and are world wide. Listeners from iTunes are typically office workers and stay
at home parents primarily in North America and Europe. The vast majority are
fluent in English. KONA Radio is currently the most listened to SL based radio
station with well over 20,000 Total Listener Hours a month.
Content: KONA Radio has a wide and somewhat deep collection of tunes that if
played back to back would take over 2 weeks to play. Primarily we play
mainstream pop and rock music from the 60s, 70s, and 80s with a sprinkling of
other formats thrown in (country, parody, soundtrack, mashups). We also carry
several syndicated shows produced by veteran DJs throughout the week.
What do you get for your advertising spot? Advertising spots are sold in 60
second blocks. You are allowed to use 2-4 segments out of that 60 seconds for
your spots. Say you elect to to have 2, 30 second spots. You can have 30 seconds
of speech to advertise your product and/or service. Or you can have 3, 20 second
spots or at most, 4, 15 second spots. That time is filled with the spoken word
and production elements I put in (sounds and music). I require a minimum of 2
spots to avoid repetition. Hearing the same ad run every hour is tiring for me
and your potential customers. Contact me for specifics on audio formats. In
addition to audio ads you are also given space on my website for a link to your
website. If you have no website I can create a sub page for you on my site. Just
send me your graphics and promotional material and we can create one for you.
How often is it played?: Currently we play spots once each song rotation cycle.
Each cycle is currently 90 minutes which equates to 15 plays a day. It may be
less in cases of special programming. In the event we change out song rotation
schedules your advertising will not be shortchanged and it will be played at the
same frequency if not more.
Costs: For an SL based ( or other virtual world) business one month is $10 USD.
This can be paid in Lindens at the going rate or via PayPal. If you want me to
voice your advertisements it will be an extra charge of $300L ($1.25) per spot.
While some say I have a good voice I believe it's better for you to try and read
your copy. It's your product and you have a passion for it. That passion and
interest works better for you in the long run as the listener can hear your
enthusiasm. You can also easily find another party with good vocal skills to
read for you also.
If you're a small business (non virtual world) entity the advertising rate is
$15 USD and the voice read is $2.50 a spot. If you're a corporate entity please
contact me to negotiate a rate.
If you're not a business but want to support KONA Radio we do gladly accept
donations and sponsorships.
Contact information:
Ravishal Bentham
Ravishal@konastream.com
GoSpeed Racer
GoSpeed@konastream.com